About Us

Restyle — About us

Model in a black Restyle dress and hat against a draped backdrop

POLISH ALTERNATIVE FASHION BRAND

An independent
Polish fashion brand
since 2008

We create designs that tell a story, drawing inspiration from Gothic architecture, nature, folklore and the world of fairy tales. Each piece is developed from scratch, with its shape, construction and distinctive details carefully refined to bring that story to life and create our signature identity.

DISCOVER OUR STORY

Collage of past Restyle photo shoots and designs

Our story

It all started
in my bedroom

When I founded Restyle in 2008, I was eighteen and wanted to express myself through what I wore. I couldn’t find clothes in Poland that matched my imagination and sense of style, so I began creating my own.

For the first eight years I ran Restyle from home, from my own room. I handled orders, packed parcels, organised the company's work and created new designs. The room I worked in even had warehouse shelving. I also prepared the photo shoots and stood in front of the camera as a model.

Over time Restyle grew and more people joined me. Today we develop the brand together – a brand that began with a very personal need for self-expression.

I'm still involved in many areas of the company, but design remains closest to my heart.

I want to be part of the process from the very first inspiration to perfecting the final details.

Ewelina, founder of Restyle

HOW WE CREATE

Small batches,
Distinctive character

We produce our designs in small batches, with quantities tailored to each piece. Some are made only once, while selected bestsellers return by customer request. This approach helps us limit overproduction while giving us the freedom to explore imaginative ideas, refined through thoughtful construction, distinctive forms and innovative details.

Design sketches, lace and fabric samples on a table

RESTYLE IS A POLISH BRAND

Our team and our warehouse are based in Poland. This is where we prepare and ship your orders.

WHAT INSPIRES OUR COLLECTIONS?

FIRST, WE WRITE
OUR STORY

Our creative process begins with conversations, gathering inspiration and creating moodboards. Through this research, we begin to shape the story behind each collection, finding the motifs, colours, materials and details that will bring its world to life.

From the very beginning, we consider which pieces the collection needs, how they will work together and how they can be styled into complete looks. We also look at what is missing from the Restyle range and where there is room to explore something new.

Once the collection’s story, mood and direction feel coherent, we begin shaping those ideas into individual designs.

Black lace, fabrics and a buckle next to design sketches

EVERY COLLECTION HAS ITS OWN WORLD – FROM THE MAIN MOTIF TO ORIGINAL PATTERNS AND DETAILS.

Restyle.pl✦ Clothing for the Magical Version of You✦ Restyle.pl✦ Clothing for the Magical Version of You✦ Restyle.pl✦ Clothing for the Magical Version of You✦

HOW DO WE DEVELOP OUR PRODUCTS?

WE DESIGN EVERY PIECE FROM SCRATCH

Once the creative direction is established, we begin translating our ideas into individual pieces. We consider how each design will sit on the body, how it can be styled and how it will perform in everyday wear, carefully refining its silhouette, fit and construction.

We begin with original sketches, illustrations and graphic designs, followed by precise technical drawings and detailed specifications that carry our ideas through to production. Every finishing touch is considered, from custom-designed zip pulls and buckles to decorative fastenings, buttons and trims.

Fitting a corset prototype on a mannequin

Corset prototypes and paper patterns on a table

Throughout the development process, we work closely with our manufacturers, discussing each detail and refining prototypes until the design feels exactly right. Some pieces go through many successive versions before reaching their final form. Because of the complexity of our designs, developing a single piece can take many months – sometimes more than a year. Only once the final sample has been carefully reviewed and approved is the design ready for production.

Behind every finished piece is the work of many skilled specialists, whose expertise helps bring our ideas to life. We’re always happy to see that this craftsmanship is noticed and appreciated.

WHY DO WE CHOOSE SMALL-BATCH PRODUCTION?

WE'RE NOT AFRAID OF DIFFICULT IDEAS

THE IGNIS BACKPACK TOOK
16 MONTHS TO MAKE

Producing more isn’t our goal. By working in small batches, we give ourselves the freedom to take on more ambitious designs and dedicate to each one the time and attention it truly needs.

The Ignis backpack is a perfect example. The idea began with a seemingly simple vision: a fairy-tale moth with movable wings. Bringing it to life, however, took around sixteen months of development. We experimented with proportions, construction and the wing mechanism, creating and refining multiple versions until we found a solution that preserved the distinctive visual effect while remaining comfortable and practical for everyday wear.

The finished backpack goes through six separate production stages – from technical preparation and cutting patterns to embroidery, edge painting, construction and final detailing. The embroidery for a single set of wings alone takes an entire day.

For us, small-batch production creates the space to develop imaginative ideas like this without rushing the process – allowing each design to become exactly what we envisioned.

1 Technical design
2 Patterns & cutting
3 Embroidery
4 Edge painting
5 Construction
6 Finishing details
7 Final product

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1 Technical design

01 / 07

WE DON'T GIVE UP ON A GOOD IDEA JUST BECAUSE
IT TAKES MORE WORK.

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WHERE DO WE MAKE OUR PRODUCTS?

WE CHOOSE MANUFACTURERS WHO CAN BRING OUR IDEAS TO LIFE

Most of our products are made in specialised factories in China, where we work with carefully selected manufacturing partners whose expertise and technology allow us to bring complex constructions, intricate embroidery and custom details to life.

At the same time, we are continuing to develop our production in Poland. We decide where each piece is made individually, based on its construction, materials, embellishments and the specialist techniques required to achieve the best result.

For us, choosing the right manufacturing partner is an important part of the development process, allowing each design to be produced with the expertise and attention to detail it requires.

Corset with openwork Gothic ornamentation

Close-up of the embroidered wings of the Ignis backpack

≈15 YEARS OF PARTNERSHIP We've been working with some of our production partners for around fifteen years, so we know each other's standards and ways of working well.

SAMPLE CHECKS We check every sample and prototype before production starts, making corrections until the design meets our expectations.

POST-DELIVERY CHECKS Once a batch arrives in Poland, our warehouse team checks it again. We inspect the workmanship before orders are shipped.

HOW DO WE CREATE THE WORLD OF RESTYLE?

WHAT YOU SEE IS REAL

Every Restyle design begins with the imagination of our creative team. From the first sketches and original illustrations to the final product, each piece is shaped by the skill, care and vision of the people behind it.

Our illustrations, patterns and embellishment motifs are created by our team and developed specifically for the techniques that will bring them to life – whether through embroidery, print, custom metal details or the construction of the product itself.

Lace-up boots, a Restyle box and a scanner in the warehouse

IN THE PHOTO YOU SEE
WHAT YOU WILL RECEIVE

We don't create generated versions of our products. We show their real cut, proportions, materials and details.

OUR DESIGNS ARE DRAWN BY PEOPLE

Every motif is created with a specific product and technique in mind – from embroidery and print to metal elements.

THE PARCEL IS PART OF RESTYLE TOO

We design tags, labels, packaging and the way we pack, so that everything you receive belongs to the same world as the product.

WE WANT THE MAGIC OF RESTYLE NOT TO END ON THE SCREEN, BUT TO STAY WITH YOU WHEN OUR DESIGNS BECOME PART OF YOUR WORLD.

The same care goes into how we present our work. We photograph real garments and accessories, showing their true proportions, materials, details and finish. We consider not only the collections themselves, but every element of how they are experienced.

From the first idea to the moment you open your parcel, every part of the Restyle world is thoughtfully imagined, designed and brought to life by people.

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WHO IS BEHIND RESTYLE?

THE PEOPLE WHO BUILD RESTYLE

For years Ewelina developed Restyle together with Klaudia, who turned Ewelina’s ideas into original illustrations and embellishment motifs. From this collaboration the brand's recognisable style gradually emerged.

In 2019 Annabel, a designer from the United Kingdom, joined our team. She brought her own inspirations and a fresh perspective on the Restyle aesthetic, broadening how we think about forms, materials and how they're combined. Her design experience helped us see individual ideas as parts of a bigger whole and develop them into coherent collections.

Ewelina

Founder | Strategy & brand development

She has been building Restyle from the ground up for over 18 years and knows every area of the company inside out. She brings product, production, sales, marketing and teamwork together into one coherent direction. She makes key decisions, sets priorities and steps in wherever experience, a quick response and problem-solving are needed.

Klaudia

Illustration, branding & the visual world of Restyle

For 16 years she has been creating original illustrations and rich embellishment motifs for Restyle and developing the branding that builds the brand's recognisable world. Her imagination sets our manufacturers quite a few challenges and inspires us to look for new possibilities.

Annabel

Head of Design | Consistency & execution

As Ewelina's right hand, she ties the team's work together, combining creative vision with technical know-how. She sees the big picture, co-creates the direction of each collection and helps turn individual ideas into cohesive, finished collections. She oversees quality, key decisions and the execution of designs from the first idea to the finished product.

EVERYONE BRINGS A DIFFERENT KIND OF EXPERTISE TO RESTYLE

In January 2026 Aleksandra, Alicja and Patrycja – experienced garment technologists – joined Restyle. Each has well over a decade of experience but specialises in a different area: construction and fit, prototype analysis and production coordination, and product development. Their skills complement each other at every stage – from the first fittings to finished production.

Aleksandra

Construction, fit & inspiration

Ola is responsible for fittings and matching embellishments to the patterns, making sure each design sits well on the body. Her interest in folk culture and Slavic symbolism brings inspiration rooted in our tradition to the collections.

Patrycja

Partnerships & brand development

She develops Restyle's relationships with partners and looks for new opportunities for collaboration. She brings experience from the Polish fashion industry, so she understands its realities and knows how to connect the right people and perspectives. She leads conversations, coordinates arrangements and makes sure collaborations support the brand's further growth.

Alicja

Prototypes & production coordination

She analyses prototypes and precisely specifies corrections based on the design documentation. She oversees each stage of production so that the team's decisions are reflected in the finished product.

✦ SMALL TEAM ✦ BIG VISION ✦

Restyle remains an independent brand created by a small team. Behind every collection, sample, order and parcel are real people who make sure the whole world of the brand works coherently – from the first idea to the moment your parcel reaches you.

WHO KEEPS RESTYLE RUNNING DAY TO DAY?

RESTYLE IS MORE THAN DESIGN

Behind the designs and collections there's also everyday work: order handling, deliveries, the warehouse, communication, accounting and HR. Meet the people who make sure everything runs smoothly.

KAROLINALOGISTICS & CREATOR COLLABORATIONSCoordinates logistics and collaborations with influencers and photographers. She arranges the details of joint projects and makes sure they're carried out.

MAJACOMMUNICATIONPrepares stories and newsletters, replies to comments and shows what's currently happening at Restyle.

JOWITACUSTOMER ORDERSAnswers your messages and helps with anything related to orders. She's also the one who receives your questions and concerns.

ADRIANWAREHOUSE & SHIPPINGRuns the warehouse. He keeps the stock organised, the warehouse running smoothly and every order carefully packed.

ŁUKASZFINANCE & ORGANISATIONHandles accounting, HR matters and the organisation of the company's work. He supports the team in solving day-to-day problems and planning Restyle's further growth.